Meet the Designer

The Woman Behind The Brand

Fashion, for Suruchi, has never been just about clothing. It's about the precision behind a perfect cut and the story a silhouette can tell before anyone speaks. Her journey began in 2002, when she completed her formal training in fashion design and stepped into an industry she would spend the next two and a half decades learning from the inside out. She started her career with designer duo Ekta and Ruchira, where foundational craft met real production pressure. From there, she took her work independent, designing across multiple stores as a freelance designer, building both range and resilience.

Early recognition came in the form of the Best Design Collection Award, a signal not just of talent, but of a distinct design sensibility that has only sharpened with time. Today, Suruchi brings over 24 years of hands-on fashion experience to every project, from concept to construction. Her work sits at the intersection of creativity and wearability: designs that look considered and feel lived in.

• ✦ 24+ years of hands-on fashion experience
• ✦ Award-winning design background
• ✦ Crafted for the real, modern Indian woman
• ✦ Collections for every occasion